When you’re with OUC, it pays to have a greener home.
Work — Branding, Email Marketing, Print Media, Digital Ads | Industry — Public Utilities | Client — OUC (Orlando Utilities Commission)
For OUC, being known as “The Reliable One” doesn’t just mean having dependable water and electric services — it’s always meant looking out for our community, and the world. Year after year, OUC’s done its part to change Orlando for the better, consistently improving utility systems, creating sustainable solutions and keeping our customers satisfied.
To support OUC’s goals in increasing the participation in the utility company’s residential rebate program, Think Integrated served as the branding and marketing agency responsible for creating and running a multimedia campaign that encouraged customers to not just “go green” by making high-efficient home upgrades, but “get green” in the process.
I was the lead writer for this year-long campaign, heading up concept development, leading the creative project management and executing the writing for the print and digital media.
We started with a concept pitch.
If walls could talk, they’d tell you how much money is hidden at home.
You can find it in your 10 year-old air conditioner. That old leaky toilet. Even sneakily parked on your driveway. For every out-of-date appliance you have, there’s a high-efficiency alternative, ready to improve your home. And for every upgrade you make, there’s a rebate, ready for you to cash in.
From water to power to electric car offerings, OUC’s rebate program doesn’t just open the door to life in a cleaner, greener home — saving you money in the long run — it gets you cash back on a change that was bound to happen.
So don’t just go green — Get Green.
Featured across OTT, emails, billboards, and digital marketing platforms, creative for OUC’s Get Green campaign pushed customers to earn cash back by signing up for residential rebates. Each piece featured the various water, energy and electric vehicle upgrades available to customers through easy-to-understand copy and sleek designs, highlighting how each new change comes with extra cash back.
With rebate redemption rates at an all-time high, our year-long multimedia campaign was a success, earning up to a 39% increase in rebate sign-ups year-over-year.
